Privacy policy

In this privacy policy you will find all the information regarding the processing of personal data by SIA APF Trading, registration number 50203051041, legal address: Malduguņu iela 4, Mārupe, Mārupes novads, LV-2167, Latvia. We invite you to carefully review these Privacy Policy (hereinafter - “Policy”) terms before providing us with information about your personal data.

The personal information you provide in Latvia will be processed in accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council (April 27, 2016) on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation).

This Policy outlines our information processing practices regarding the website www.fiteg2.com and other services we provide to users (hereinafter – “Services”). We will not disclose your personal data to third parties except in the cases specified in this Policy.

1. Controller and Contact Information

The controller of personal data processing is SIA APF Trading (hereinafter – Controller), registration number 50203051041, legal address: Malduguņu iela 4, Mārupe, Mārupes novads, LV-2167, Latvia.

The Controller's contact for matters related to personal data processing is Zane Jansone (zane.jansone@apfholdings.lv). By using this contact information or contacting the Controller's legal address, you can obtain information about the personal data processing carried out by the Controller. Requests regarding the exercise of your data subject rights can be submitted in accordance with Section 8 of the Privacy Policy "What are Your Rights and How Can You Exercise Them?"

2. What Personal Data Do We Process?

We may collect information that you voluntarily provide to us as well as data related to your visits to the website. Personally identifiable information you submit includes your name, surname, email address, phone number, date of birth, delivery and billing addresses, as well as any permanent identifier related to personally identifiable information and any other information you may voluntarily provide to us.

3. From What Sources Do We Collect and Compile Your Personal Data?

You usually provide your personal data to us directly and voluntarily, such as subscribing for receiving news, creating an account for orders management, purchasing goods, or entering into purchase agreements with us. We also obtain your data directly from you when you submit information in any chosen format outside of this website: electronically by sending us an email, submitting a written request in paper form, or by calling us by phone.

4. For What Purposes and on What Legal Grounds Are Your Personal Data Processed?

Registration and Administration of Your User Account

Your data will be used to create or access your user account, display the relevant information in it, respond to your requests, verify your registration, and contact you when we need to provide necessary information.

Data categories necessary for user account registration include: your name, surname, email, age, gender, phone number, and delivery address.

The legal basis for processing personal data for user account registration and administration is the conclusion and execution of a purchase agreement with you.

Order Administration

Your data will be used to process your order, payment, send an invoice, communicate with you about your order and its status, deliver your order, and perform similar actions related to order fulfillment.

Data categories necessary for order administration include: your name, surname, email, order payment transaction, and delivery details.

The legal basis for processing personal data for order administration is the conclusion and execution of a purchase agreement with you.

Management of Personalized Offers, Commercial Communications, and Other Benefits and Surveys

Your data will be used to manage personalized or commercial offers and other benefits we want to offer you, such as birthday benefits, as well as conduct surveys to gather customer experience feedback.

Data categories necessary include: your name, surname, email, date of birth, purchase history, and personal data generated by you as a user such as activities in the online store (frequently viewed products). Data for surveys includes: your email.

The legal basis is your consent to receive personalized or commercial offers, benefits, and participate in surveys.

Compliance with Legal Requirements

Your data will be used to comply with various legal obligations that apply to us, such as accounting requirements, product liability, and product safety.

Data categories necessary include: your name, surname, email, order payment, transaction, and delivery information.

The legal basis is the fulfillment of legal duties established in law.

Management of Customer Complaints and Feedback

Your data will be used to process your complaints, suggestions, and feedback on our products in the online store.

Data categories necessary include: your name, surname, email, phone number, and additional complaint details.

The legal basis is the pursuit of legitimate interests to improve the shopping experience.

5. When and to Whom Do We Disclose Your Data?

Your personal data is disclosed only to the extent necessary to persons who assist us in maintaining this website, fulfilling and administering the provision of services, i.e., our employees and service providers (data processors) who provide business services to the Controller.

6. In Which Territory Do We Process Your Personal Data?

We process your personal data within the territory of the European Union. In cases where we use services such as www.facebook.com or Google Analytics, the respective service providers are considered third parties and we encourage you to review their privacy policies regarding the transfer of data to third countries.

7. How Long Do We Store the Data and When Do We Destroy It?

We will store personal data for as long as it is necessary to achieve the purposes of data processing or fulfill legal requirements (e.g., for accounting purposes). If circumstances arise that require longer storage, we will keep the data until those specific circumstances expire.

8. What Are Your Rights and How Can You Exercise Them?

You have the following data protection rights:

  • Access to Personal Data: You have the right to request access to your personal data.
  • Correction of Personal Data: You have the right to ask us to correct any incorrect or incomplete information.
  • Restriction of Processing: In certain circumstances, you have the right to restrict the processing of your personal data.
  • Deletion: You have the right to request deletion of your personal data under certain conditions.
  • Objection to Processing: You have the right to object to processing based on legitimate interests.
  • Data Portability: You have the right to transfer your personal data to another controller.
  • Withdrawal of Consent: You have the right to withdraw consent at any time.
  • Right to Lodge a Complaint: You have the right to file a complaint with the Data State Inspectorate.

9. Validity of the Policy and Changes

This privacy policy may be changed or updated. You will always find the most recent version on our website. In case of any discrepancies in translations, the Latvian version shall prevail.